“Do you ever feel trapped by fame?”
The
question rings out in the small alcove in which DJ Mag is perched next
to Martin Garrix. The Dutch DJ and this year’s Top 100 winner pauses
momentarily to reflect. “Trapped? No...” he replies, cautiously. “But I
do feel a great sense of responsibility. I feel like I can't do stupid
shit. I don't want to be a bad role model, I don't want to set a bad
example. That’s very important to me.”
It’s a refreshingly
grounded view from one of the globe’s most famous youngsters. Martin
Garrix shot to stardom in 2013 thanks to his hit electronic track,
‘Animals’, that he produced aged 16 in his bedroom. ‘Animals’ has been
viewed an unfathomable 900,000,000 times on YouTube, while Garrix has
amassed a social media following bigger than the entire population of
The Netherlands. That's 13 million Facebook likes, 8.1 million Instagram
followers and 3.4 million Twitter fans — to be exact.
Signed to
EDM hit-factory Spinnin' Records for much of his teens, before a widely
publicised bust-up over the ownership rights to his music, 2016 is
Garrix’s coming-of-age moment. He launched his own imprint, STMPD RCRDS,
back in January (with the backing of major label powerhouse Sony),
releasing future bass burner ‘In The Name Of Love’ with Bebe Rexha on
the imprint in September. It was a subtle shift away from the big room
club sound that made ‘Animals’ the anthem of the EDM generation — a sign
that Garrix, like any normal teenager, was growing up.
But it’s
outside the realm of chart-topping Beatport singles, stadium shows and
Ibiza residencies, and away from the private jets and expensive
sneakers, that the real secret of Martin Garrix’s appeal lies. A mix of
talent, timing, marketing and star quality has allowed a humble,
bright-eyed kid from the small town of Amstelveen to become the world's
biggest DJ — the embodiment of ultimate possibility for bedroom
producers around the globe. The Martin Garrix story is — literally —
what teenage dreams are made of.

All about DJ life

In just over a year, Marshmello has gone from bedroom unknown to
worldwide star. It was only March 2015 that he uploaded his first song
‘WaVeZ’ to Soundcloud, but it soon turned heads with its popping trap
production, wild sub-bass and cut-up vocal samples. More tracks followed
and continued to fuse so-called future bass and future house with prog
and trap, and eventually maximalist dance star Skrillex re-posted one of
them on his SoundCloud page — from then on, Marshmello has been in
sharp ascendency.
January this year brought a self-released debut
album, ‘Joytime’, which packed a real punch across ten tracks on his
own Joytime Collective label. It immediately climbed up the iTunes
charts and spawned singles ‘Keep It Mello’ with rapper Omar LinX and
‘Want U 2’. High-profile headline slots at festivals around the States
ensued, with one appearance at Electric Daisy Carnival seeing Tiesto
pretend to unveil himself, live on stage, as the then-unknown
Marshmello.
It was later disregarded as a publicity stunt when
the two were photographed — both wearing helmets — back-stage. Only
recently did the world finally work out who Marshmello really was when
Skrillex unwittingly gave up his identity via a post on social media.
We
now know the project to be the work of American DJ Chris Comstock, also
known as Dotcom. His preference for anonymity probably explains why
“the rest of the questions aren’t really questions we’d like to answer”
when asked by DJ Mag for comment on the last year. What we do know,
thanks to a Twitter announcement, is that Marshmello will play the
Ritual Tour and will play in several countries including the United
States, China, South Korea, India and Paraguay between now and the end
of January next year.
The Chainsmokers are a couple of self-described “frat bros” with a
penchant for producing chart-topping singles and delivering
stadium-rousing DJ shows. And when we say chart-topping singles, we mean
it. To date their music has been streamed 1.5 billion times. A
staggering amount. And they’ve done it largely by collaborating with
guest vocalists.
The Chainsmokers are Alex Pall and Drew Taggart
and they have tapped into a streaming generation that’s looking for
something a little bit more meaningful than one-dimensional EDM. Their
tracks are full of emotion, shiny melodies, incredibly hooky vocals, and
then festooned with all the trappings of the latest buzz genres — be it
trap, future bass or dubstep.
They’re a strangely conflicted duo,
though. On the one hand they’re happy to poke fun at dance music with
2014’s massively annoying, yet cleverly satirical, ‘#SELFIE’. But now
they’re making tracks about feels, especially so with their latest, ‘All
We Know’, featuring hotly-tipped vocalist Phoebe Ryan. Despite this
strange dichotomy, it’s working for them — the duo are as popular as
they’ve ever been, as evidenced by their reappearance in the Top 100
this year, they’ve yet to release an album, and they’ve just made the
front cover of Billboard Magazine.
Their track ‘Closer’ featuring
Halsey is set to be one of the most successful tracks of 2016. And from
afar it’s because they’ve made good decisions; the double threat of
using lyric videos, and choosing really compelling guest vocalists, have
all been really good ideas. ‘#SELFIE’ was in the past. They really seem
to know what they’re doing now. If pop superstardom is what they want,
they’re in the fast lane, and when it’s happening to a couple of frat
bros with plenty of New Yoik swagger it’s going to be an entertaining
ride.






